Crafting the voice behind every good story.
Experienced copywriter, editor, and storyteller with an expertise in creating content both on and offline.
Recent Release
Recent Release
Spirit in a Bottle, Released May 2024
Everyone knows that the best way to tell a good story is over a good drink. Tito's Handmade Vodka brings them together in its first-ever cocktail book Spirit in a Bottle: Tales and Drinks from Tito's Handmade Vodka. Packed with helpful lessons for the home cocktail enthusiast, a wide selection of cocktail recipes, and stories from the brand's earliest days, Spirit in a Bottle is your newest bar cart essential.
Written by Daniela Young, in collaboration with the wider Tito's Handmade Vodka team, Spirit in a Bottle has gone on to sell 10,000 copies in its first month, joining USA Today's Bestseller List in its respective category.
The Woman Behind the Words
Hi, I'm Daniela and I've always got a story to tell.
While I love good conversation over filthy martinis (or Diet Cokes topped with a squeeze of lemon), I've transformed my ability to capture an audience and engage with listeners through the art of writing.
My writing journey began with scribbled-in journals, a glittery purple gel pen gliding across blue-lined composition paper. Eventually, with a few milestone moments in between, I received my Bachelors Degree in Creative Writing in New York City at Eugene Lang College of Liberal Arts, The New School.
My experience spans editorial in the publishing industry, digital marketing and in-person engagement in the world of philanthropy, and currently sits at the center of rigorous copywriting at Tito's Handmade Vodka. Day to day, I share the story of the brand through national campaigns on and offline, website-ready articles and quick pitches for word-of-mouth marketing, a strong voice in social media, and a newly released cocktail book; components that make me a key player in the overall strategy of how we reach our ever-growing fan base and maintain our place as the number one spirit in the country.
Sound interesting? Like something you need for your brand? Have your own story to tell, but don’t know how to get that first word on paper?
The gel pen’s been retired for a few decades now, but crafting strong, enticing, worthwhile, and often funny (if that’s what you’re going for) copy is still at the core of my writing. Let’s connect and get your story out into the world, one word at a time.
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